“Chow, Chow, Chicki, Chow, Chow”: The Chant that Launched a Camp Company

The Mo’ Girls tagline is “helping more girls become moguls” and the Port of Spain  Midi Mogul (11-13 year olds) group took this motto to heart, and launched into action.  As they worked through the Mo’ Girl modules, these nine young ladies came up with the idea to develop a business selling chow during camp. Their facilitator, Pearl Yatali-Gonzales—with the assistance of the rest of team, allowed them to use this collective business idea as the basis for their learning during the camp.

These enterprising young women assigned roles to their team from marketing manager and graphic designer to production manager and production line workers. They sourced their ingredients, did a marketing campaign by visiting each of the other groups to advertise their product, set prices and even worked through a quality assurance process.

When supplies were too low to meet demand, the team decided to test the product, tweak the recipe, and plan appropriately to launch a more polished product.  Originally planning on making mango chow and unable to source it, the girls adjusted their concept to suit the fruit [pineapple] that was readily available. These challenges tested their problem-solving and teamwork skills and they came out on top.

Calls of “Chow, Chow, Chicki, Chow, Chow!” could be heard echoing through the halls on the last days of camp as the Midi Moguls advertised and launched their business. Selling to visitors, campers, and facilitators alike, the girls plunged themselves headfirst into entrepreneurship. At just $5 per cup of chow, after expenses, the girls grossed $92 TTD and shared their profits equally amongst themselves. One of the Midi Moguls has indicated that she will use Midi Moguls Chow as the model for her own “sucker bag” business, which she will start building on weekends and during her spare time.

It is clear that these young ladies learned many of the crucial parts of business development and stewardship through this hands-on experience, and developed an appetite for entrepreneurship in the process.



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